Ever since he was teeny tiny, whenever he has his blanket he searches the edge with his fingers until he finds the tag and then he slides it through his fingers over and over again. He even does it in his sleep. It's gotten to the point where it's second nature for me to put him in his carseat while he's asleep, and automatically put the tag side of his blanket near his face when I cover him.
Of course, after he woke up he was all recharged and ready to go. Running all over the place, being a complete goofball.